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# The End of My HEY World Experiment
- URL: https://numericcitizen.me/the-end-of-my-hey-world-experience/
- Published: 2021-05-15T12:00:00.000Z
- Updated: 2025-03-08T16:30:40.000Z
- Author: JF Martin
- Tags: Experimentation, HEY

No time to waste here. This post will be the last one on *HEY World*. After giving it a few thoughts, today, I decided to move my Friday Notes & Photo Legend Series to Substack. Why, you might ask?

It is all about ***control***, ***flexibility*** and ***discoverability***. HEY World is not a publishing platform. It will never be. It is a Basecamp founder’s personal hobby. Period. It has nothing to do with Basecamp's recent controversy. Let's face it, HEY World content is impossible to find, lacks publishing flexibility (embeds, schedule later a post, integration with Grammarly) and offers minimal control. Sure, HEY World wasn’t meant to replace WordPress. I get it. Behind extreme simplicity lies some frustrations. Oh, and I know Substack doesn’t have an iPad app, and I highly doubt that it will come in the future. The editing experience on the web is fine, really fine.

The other thing about HEY World is that I can't use my "Numeric Citizen" nickname with HEY World because those posts come from my personal account, which goes against my, hum hum, *online branding*.

Too bad. HEY World was full of promises, but never really delivered. After moving to Substack, I finally ended up on Ghost for some of my blogging needs. You can learn more [here](https://hub.numericcitizen.me/?ref=numericcitizen.me).