Here is an excellent reminder by DuckDuckGo on why we should value (more) our privacy. Tracking people only is much wider than for serving targeted ads. https://vimeo.com/352982792 I'm a proud user of DuckDuckGo for a few months now. It fills 95% of my needs. For the remaining 5%, Ok Google.
Stop using Google search. Start using DuckDuckGo. Just like I did. They just announced the they are now using Apple's MapKit for their mapping searches. Announcement can be found here: DuckDuckGo Taps Apple Maps to Power Private Search Results. Searching for famous bagels shops in Montreal, Canada