On Apple’s Recent and Highly Controversial Hire

Putting together the words “Apple” with “advertising business” feels weird and awkward to me. Put simply, Apple is somehow in the advertising business, albeit not at the scale of Facebook or Google, obviously. Apple’s business model is not about massively running or helping other companies running ads.

Business lines need managers. That’s why Apple recently hired “Antonio Garcia Martinez” to manage the ad business of its App Store and who previously worked for Facebook. According to many reports, Mr. Martinez doesn’t seem to fit Apple’s culture and values. He certainly doesn’t fit mine. You are not sure what I’m talking about? Let see exhibit A:

“Most women in the Bay Area are soft and weak, cosseted and naive despite their claims of worldliness, and generally full of shit. They have their self-regarding entitlement feminism, and ceaselessly vaunt their independence, but the reality is, come the epidemic plague or foreign invasion, they’d become precisely the sort of useless baggage you’d trade for a box of shotgun shells or a jerry can of diesel.”

Mr. Martinez is simply full of shit. Simple as that. I can understand Apple’s employee for starting a petition asking an internal investigation about how this hire could even happen. The Verge includes the full text of the petition, which I partly reproduce a small but very telling portion here:

“Given Mr. García Martínez’s history of publishing overtly racist and sexist remarks about his former colleagues, we are concerned that his presence at Apple will contribute to an unsafe working environment for our colleagues who are at risk of public harassment and private bullying.”.

Ouch. Many more excerpts are included in the petition, many of which show unacceptable, abusive, sexist, and racist comments. Could Mr. Martinez become another John Browett? It took six months for Apple to kick this guy out. I’m hoping Mr. Martinez is already being shown the way out.

BREAKING NEWS: The guy is OUT! Good riddance. Now the question becomes: why, in the first place, this guy could make it and start working at Apple? I guess Apple will revisit their hiring process.

I find this story to be disturbing and decided to share it to increase awareness of the issue. Thanks for sharing or add your own voice.

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