Can privacy be simple? This is what Apple is trying to say with this latest ad on its YouTube channel.
With aerial scenes of offices in skyscrapers, background piano coupled with a female voiceover, Apple puts up what privacy is all about. The message is simple, clear, concise. Great ad but it is always tricky to sell privacy, even for Apple. It is one of the biggest differentiator for Apple in today’s world. It is something that I value a lot. That is why they get my trust.
Some of the scenes remind me of the movie “Sliver” which privacy played a big part in the plot. It wasn’t a great movie but looking back at it, it is hard not to see parallels with today’s world.