When Small Victories Were Crucial

British Airways announcing important investment in Apple’s iPhone:

As part of British Airways’ £6.5bn investment for customers, the airline has announced that all of its 15,000 cabin crew will be issued with iPhone XRs to help them offer a more personalised service to the more than 45 million customers that travel with the airline every year. The investment for all cabin crew members follows a successful trial of iPads for senior cabin crew on board every flight.

This press release reminds me back in mid eighties when Apple was scoring deals to sell Macintosh computers in big quantities. Each time I read these articles in newspapers I was excited for Apple. Today, these articles are drowning in massive flow of information and stay mostly unnoticed and Apple is so different too.

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