On Apple Card: This Is So Apple

Following the availability of the Apple Card in the US, albeit limited to small group of users, the user experience seems to be so Apple in many aspects.

This is so Apple. Simplify the process to the core. Nobody seemed to care to optimize the simple act of activating a credit card. Do you remember the original iPhone activation process? It could be done from home, with iTunes. Because of the high volume of simultaneous activations, not everything went well but you could see the intention behind all this. This was innovative as Apple was kicking the carrier butt. The same thing is repeating itself with the credit card business. Bravo Apple.

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