Apple’s Promise on Services

Apple’s promise on services has become clearer recently. I’m still thinking about the impacts of the last Apple keynote on services. Not easy to wrap my head around all the consequences and meanings. But some real analysts get it way more than me. Here is Benedict Evans on Twitter recently (emphasis is mine):

The old Apple promise was that you don’t have to worry if the tech works. The new promise is you don’t have to worry if the tech is scamming you.

And though the TV announcement seemed really vague from a news/analysis perspective, it was pretty clear for brand messaging. Spielberg and Oprah, not Tarantino.

So just as Apple hid complexity in how your computer worked, now they want to solve complexity in how software/services/internet stuff works.

The old Apple promise was that you don’t have to worry if the tech works. The new promise is you don’t have to worry if the tech is scamming you.

So just as Apple hid complexity in how your computer worked, now they want to solve complexity in how software/services/internet stuff works.

So just as Apple hid complexity in how your computer worked, now they want to solve complexity in how software/services/internet stuff works.

Benedict Evans on Twitter

I think Apple’s promise on services in something I can hold on. It will take some time but I’m patient. You can read my own observations here and my response to Ken Segall’s own views here.

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