Apple is investing a lot in health, from the Apple Watch, to iOS Health app and health data sharing with many health providers in the US. In this article from NPR “Storing Health Records On Your Phone: Can Apple Live Up To Its Privacy Values?”, Apple’s Tim Cook on health data and privacy:
People will look at this and feel that they can trust Apple.Tim Cook
I sure do trust Apple in this. Their business is not only based on selling devices but also protecting their content from a security standpoint, not gathering data to profile their users and sell it to advertisers. This is their differentiating factors against Facebook, Google or Amazon.