In a few days, Apple will announce new products. Rumours are that new iPad Pro will be announced and a few Mac updates too. I’m more interested in the latter. For too long now the MacBook product line has suffered from a weird anomaly. When Apple introduced the current MacBook, many thought it would replace the aging MacBook Air. It didn’t. Sure the MacBook is slim, sexy with a very nice retina display but it is lacking speed, USC ports and the price is too high. It certainly doesn’t fit in the current MacBook Air price bracket.
What I’d like Apple to do is simple: phase out the Air. In today’s world, nearly all laptops sold are thin and light. There is no place for the “Air” moniker anymore. With the Air gone, Apple has to offer an updated MacBook product line with the inclusion of the larger screen version (14″ version?) that would include at least two USB-C ports and faster processor. The updated MacBook line would start at cheaper prices too.
With the MacBook Air gone, the MacBook product lines would be simpler: Pro and non Pro lines. Very simple. When was the last time Apple had an easy to understand MacBook lineup ? Quite a while if you ask me.
Finally, looking at desktop Macs, Apple offers the iMac/iMac Pro, then the Mac mini/Mac Pro. Why not get rid of the Mac mini moniker too and replace it with “Mac”. Plain and simple. This would help simplify the many product lines Apple is offering.
Let’s see next Tuesday what Apple has to show.