Tonight I was watching TV. There was so many ads. One particular ad got my attention. This was an ad about a car. In order to show how cool the car is, how useful it can be to its users, there a scene where the driver uses Siri to send a message to his wife saying he is way home. A flawless experience. We can see Siri animated waves and the audio feedback, something known to a lot of people. But there is something wrong with all this.
Siri seems the underdog of all virtual assistants. People can’t stop complaining about it and how far behind it is. Yet, advertisers chose Siri over Google Assistant for this ad. If Google is so much better, why advertisers can’t choose Google to convey flawless virtual assistant experience? Is Apple’s brand so forgiving and unstoppable?